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*YouTube has over 1.5 billion active users every month making it the most popular video host of all. Some enterprising users have even used YouTube to create their own full-time v-logger career. Since YouTube is second only to Google in number of users, the potential SEO value of optimized videos makes this video platform extremely attractive.
In addition to hosting videos, YouTube is also a social channel . It also happens to be owned by the largest search engine, Google, which means it packs a one-two punch of a massive user base, and potentially higher rankings in search results.
If you’re plan is to reach a huge audience, want to gain followers on YouTube, or want to monetize your content, then YouTube may be for you.
It’s free to upload videos to YouTube, but you’ll have ads displayed either before your video, or inserted within longer videos. If you join the YouTube Partners Program, you’ll have the opportunity to earn revenue from these ads, though unless you’re driving serious view numbers, it’s likely to be more of an irritant than a monetizer.
YouTube increases the chances of more shares across social networking platforms as the videos themselves are very easy to share.
YouTube allows you to easily categorise your video content.
This enables you to group related content so your users do not have to scroll through hundreds of videos.
YouTube allow you to choose keyword tags to classify your videos which helps users discover your content.
Free hosting for video creators and for viewers to watch.
If you want to embed an ad-free video on your website, don't want other video teasers to show at the end of your video,or want to share videos longer than 15 minutes, then Vimeo or Wistia may suit your needs more efficiently.
*Vimeo’s basic free plan allows you to upload up to 500MB per week, for a total of 25GB a year. You’ll also get access to some privacy settings and basic statistics.
Videos are ad-free by default, and cross-device compatible, with no limits on bandwidth, file size or duration (as long as it’s within your plan’s monthly limit.)
Vimeo’s community isn’t as robust as YouTube’s, so your potential audience is a bit smaller, but the platform has a reputation for high quality and more professional content — a plus for businesses and creative professionals alike.
If you’re looking for a more professional look to your video platform, Vimeo could be a great fit.
While *Wistia does offer a free plan, with a branded video player, bandwidth is limited to 200GB and storage is capped at 25 videos. Once the bandwidth limit is reached, the video is unavailable.
Paid plans start at just $25/month for an unbranded player and 100 videos, with the option to pay 33 cents per gigabyte over 200GB. Enterprise options start at $300 for a terabyte of bandwidth with discounted overage rates.
Paid plans gain an unbranded video player. Where Wistia really stands out is their advanced analytics and other features such as, heat mapping, engagement, and viewership graphs allow you to hone in on viewer habits while
The major downside is if you exceed your bandwidth, Wistia can get expensive fast, so if you expect to drive a great deal of traffic to your video, it may not be the cheapest hosting option. Learn more about Wistia’s benefits over YouTube here.
*Dubb - Video Communication Platform - Video Yourself TM
Founded in 2017, Dubb is a video communication platform that offers business users a platform to send personalized, trackable videos.
Based in Los Angeles, the company was founded by deep technologists with specialties in marketing automation, artificial intelligence, and machine learning. The Dubb platform features a mobile app, Outlook Add-In, website, Slack app, and Chrome Extension (with integrations to LinkedIn, Instagram, Gmail, and more).
The company was built on the premise that everyone should have the ability to share intelligent, visually engaging content with others without the need for special tools or technical skills.
The mission of the company is simple: to change the way people communicate in business using video. Dubb - Video Your Self™.
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